Sunday, March 28, 2010

How to become the best wedding planner

When you want to become a great wedding planner, you need to decide who your clientelle will be. Not everybody will be your client, and you need to find the right persons for your goals. Only then you will be able to become a great planner for weddings.

Here are a few things you need to pay attention to when it comes to your new clients:

- Their age
- Their sexual preferences
- The length of time they've been together
- Their occupation
- Their living quarters
- Their shopping places
- Their shopping preferences
- Their hobbies
- The car that they drive
- The number of marriages they've been through (is this their first?)
- Their favorite vacationing place
- Their religion

By learning a bit more about them, you will be able to better define who your clientelle will actually be, based on what your goals are. Only when you know this aspect of the business you will be able to become the best wedding planner. You don't need to stretch yourself too thin. Go with what you know you can do and your best target market.

Saturday, March 27, 2010

How to become a great wedding planner

In order to become a wedding planner, you will need a website. Without a website nowadays you won't get anywhere. So this is the first step and it's an easy step as you can start on a bugdet: all you need is a domain at for less than $10, hosting (I recommend Hostgator, they are the best and you can start with 1 cent!) and content.

Of course there is more than that. You will need at least 3 more things: a picture of yourself, your name, your actual location and having in the title bar your main keyword, so the visitors know what you are all about.

The picture, or photo is important. It gives and implies trust. Without a picture you're just a website. With a photo, you're more personal to them, they feel like they know you. Don't forget to also add an About page, as people like to click on it and read the blurb about you.

You need to add your name in the About page you've just created. People want to know who they're dealing with, they like to know that it's a real person behind the words. Also you can add your name to the Contact page, but many times the About page will do.

Since you are a wedding planner, you will work offline, i.e. with locals. Which they will want to know where exactly you're located. If you are somewhere near them, they'll be more likely to look you up. Even if you're not comfortable giving out your entire address, at least give out your area in the city. Try to be as specific as you can.

Finally since you have a website, it means you want people to find it. In order to find it, your site needs to be optimized for the Search engines (since these are the means through which the folks will eventually get to your site so they can contact you). This is why having your keyword in the title bar (and in a few other places as well, that I will talk about in another post) is crucial. This is part of what is called SEO optimization.